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Social Media Engagement Rate Calculator

Measure social media engagement instantly. Calculate engagement rates per followers and impressions with detailed interaction breakdown for Instagram, TikTok, Facebook, Twitter, and YouTube.

Use the follower count for the profile or audience size for campaigns.
Provide post reach or impressions if available to calculate impression-based engagement.
Interactions
Include clicks, story replies, profile visits or any extra interaction you track.
Info How to Use
  1. Select your social media platform (Instagram, TikTok, Facebook, etc.).
  2. Enter the follower count (or audience size) and optional impressions for the post.
  3. Add every interaction the post received: likes, comments, shares, saves and others.
  4. Press 'Calculate Engagement' to see the rate, breakdown, benchmark comparison and performance insight.

About the Social Media Engagement Rate Calculator

This calculator helps marketers, creators, and social media managers understand how well their content resonates with audiences. Enter your follower count and post interactions to instantly see engagement rates, interaction breakdowns, platform benchmarks, and performance insights.

The tool supports multiple platforms including Instagram, TikTok, Facebook, X/Twitter, and YouTube, with platform-specific benchmarks to help you understand how your performance compares to industry standards.

What engagement rate is considered good?

Engagement rate benchmarks vary by platform:

• Instagram: 3.5% average, 5%+ is good, 8%+ is excellent
• TikTok: 5.96% average, 9%+ is good, 15%+ is excellent (highest engagement)
• Facebook: 1.5% average, 3%+ is good, 6%+ is excellent
• X/Twitter: 0.5% average, 1.5%+ is good, 3%+ is excellent
• YouTube: 4% average, 6%+ is good, 10%+ is excellent

Always compare your results to your past performance and industry peers for context.

Why include impressions?

Adding impressions (or reach) lets you calculate engagement rate per impression, giving you a clearer view of how captivating your content was to the people who actually saw it. This is helpful when reach is very different from your follower count, especially for viral posts or paid campaigns.

What counts as 'other interactions'?

Any meaningful action beyond likes, comments, shares, and saves—such as link clicks, profile visits, sticker taps, story replies, or video completions—can be counted as other interactions. Including them gives you the most accurate picture of engagement.

How do platform benchmarks work?

The calculator compares your engagement rate against industry averages for each platform. The benchmark shows:

• Your rate vs. average (above/below/match)
• Visual progress bar showing your position
• Color-coded performance levels

This helps you understand if your content is performing above, at, or below typical standards for your chosen platform.

Can I use this for campaign reports?

Yes! Collect total interactions from each post in your campaign, sum them up, and use your total audience size to calculate the engagement rate. You can also create blended metrics by averaging engagement across multiple posts or comparing different campaigns.

Why does TikTok have higher engagement?

TikTok typically has higher engagement rates (5.96% average) compared to other platforms because:

• Algorithm favors content discovery over followers
• Video format drives more interaction
• Younger, more engaged user base
• Easier to go viral and reach new audiences
• Comments and duets encouraged by platform design

See also
SOCIAL MEDIA TOOLS
WUTOOLS